Abstract
German industrial designer Dieter Rams has turned eighty this year. His attitude towards product and industrial design, which he has been developing since the 1950s, once again arouses keen interest today. On the occasion of his birthday, a major German daily news paper saw in him the representative of a "present–day Modernism that is not as megalomanic as that of the 20s, 30s and 50s" and also not "the adolescent unleashing that we erroneously call Postmodernism." A revision of Postmodernism or, more correctly, a new "revision of Modernism", certainly seems to have come to stay. Konstantin Grcic, undoubtedly the most prominent German designer active today, wrote in the same newspaper one day before: "the product lines that Rams developed for the Braun and Vitsoe corporations have founded our notion of representational form and function. The once - from the pre–Grcic generation - so-called cool technocrat Dieter Rams, has now been rediscovered by virtue of his "almost romantic look at the manufacture of products.""

Keywords
Modern Movement, Modern architecture, Modern interior design, Furniture modern design, Modern living, Dieter Rams, Modern industrial design.

Issue 46
Year 2012
Pages 68-75
DOI: https://dx.doi.org/10.52200/46.A.ERBGMDKW