Tourism is examined as a vehicle for modernizing society and educating the people about mobility and the emerging cultures of leisure in postwar Greece. The focus lies on the historical, social and political milieu in which the re-launched Greek National Tourism Organisation (GNTO) conceived and carried out the state-run Xenia program for a network of accommodation facilities and infrastructure, in the 1950s and 1960s. The Xenia network upgraded Greece’s hotel hospitality and consolidated its tourism industry as a strong pillar of its economy. More importantly, it rewove the country’s war-torn social fabric by infusing Greek society with visions of individual prosperity, collective progress and democratic participation.
Modern Movement, Modern architecture, Holiday architecture, Leisure architecture, Tourism modern architecture, Greek modern architecture, Modern hotels.